Why is The Body Shop so successful?
NOT YOUR AVERAGE COSMETICS COMPANY Its approach to beauty was radically different to the big players in the beauty industry. It was simple – ethically sourced and naturally-based ingredients from around the world, in no-nonsense packaging you could easily refill. Luxury Cosmetics Brands: These companies produce high-end makeup and cosmetic tools, such as foundation, eye shadow, lipstick, and brushes. Their products often feature advanced formulations, superior-quality ingredients, and sophisticated packaging.