Why is REN shutting down?
Despite early innovations, the brand failed to evolve or differentiate meaningfully in a market that now demands more—from technological advancement to deeper community engagement. The closure underscores a critical truth: early-mover advantage fades fast. A combination of internal factors, compounded by market challenges in recent years has left the brand unable to sustain success in the long term.Following the conclusion of a collective consultation period, we have taken the difficult decision to begin formal steps to close the REN business. A combination of internal factors, compounded by market challenges in recent years has left the brand unable to sustain success in the long term.
Why is REN shutting?
Last week, Unilever announced that it will close Ren Clean Skincare after 25 years in business, blaming “market challenges”. A failure to keep up with changing trends, a lack of innovation, unfocused strategy and fumbling the US market are among the reasons that REN Clean Skincare is now effectively worthless. Ren Clean Skincare offers an uncompromising commitment to natural, safe ingredients that won’t harm your complexion or strip away important nutrients like many other commercial skincare brands on the market today do.Ren Clean skincare’s no. Cleansing balm is a luxurious, silky rose cleanser that is infused with roman chamomile oil, pink violet and rose oil to calm, sooth and purify the skin. When this thick balm is applied it melts into a creamy-oil emulsion, which helps mobilise dirt and make up lifting it from the skin.REN Skincare is closing down – shop its final sale with 30% off everything. In case you weren’t already aware of the news, back in May Unilever announced the closing of REN Clean Skincare, a pioneer of the eco-friendly beauty space.News for our fRENds ♥︎ You can still shop with us over at renskincare. July 2025,” read the brand’s caption. After 25 incredible years we will soon be closing our doors. Born in London in 2000, we have been proud to put ‘clean’ skin care on the agenda, creating positive change for our people and planet.
Is ren Clean Skincare Korean?
All REN Clean Skincare products are manufactured in the UK. Last week, Unilever announced that it will close Ren Clean Skincare after 25 years in business, blaming “market challenges”. A failure to keep up with changing trends, a lack of innovation, unfocused strategy and fumbling the US market are among the reasons that REN Clean Skincare is now effectively worthless.Unilever acquired Ren Skincare in May 2015. The British brand had been created 15 years earlier by Antony Buck and Robert Calcraft.Ren Clean Skincare offers an uncompromising commitment to natural, safe ingredients that won’t harm your complexion or strip away important nutrients like many other commercial skincare brands on the market today do.REN Clean Skincare was founded in the UK by Rob Calcraft and Antony Buck in 2000.
Who is the owner of REN?
Ren Clean Skincare’s chief executive officer, Michelle Brett, will be stepping down from her post on July 1, The Business of Beauty has learned. A successor has yet to be named. Brett will assume a new role within Unilever Prestige, which has owned Ren Clean Skincare since 2015. REN Clean Skincare CEO Michelle Brett speaks with CEW UK President Caroline Neville, about joining a pioneer in clean beauty, the importance of knowing your brand’s purpose, and sustainability in the beauty industry What is your experience in the beauty industry?Its sustainability credentials and pioneering approach were remarkable and renegade. The British beauty industry is one that admires the fusion of environmental innovation and commercial prowess – and REN seemed to tick both these boxes.REN Clean Skincare CEO Michelle Brett speaks with CEW UK President Caroline Neville, about joining a pioneer in clean beauty, the importance of knowing your brand’s purpose, and sustainability in the beauty industry What is your experience in the beauty industry?Last week, Unilever announced that it will close Ren Clean Skincare after 25 years in business, blaming “market challenges”. A failure to keep up with changing trends, a lack of innovation, unfocused strategy and fumbling the US market are among the reasons that REN Clean Skincare is now effectively worthless.Founded in 2000 in the UK, REN (short for “clean” in Swedish) was ahead of its time. Long before “clean beauty” became a buzzy marketing term, REN committed to avoiding harsh chemicals and using more skin-friendly alternatives — all while delivering luxury formulations that felt modern and sensorial.
Is REN a Korean brand?
A decade after its acquisition by FMCG multinational Unilever, the visionary UK-born brand REN Clean Skincare will close. REN Clean Skincare, which was founded in London by Rob Calcraft and Antony Buck in 2000, was an original pioneer for clean beauty standards. Expertly crafted to restore radiance in even the most sensitive complexions, REN Clean Skincare is formulated with sustainably-sourced plant and mineral actives that work with your skin to improve signs of aging, dullness, dehydration, acne and more.If you have have dry or sensitive skin—or if you just like clean skincare products—REN Clean Skincare is definitely worth a try. What makes it unique? The focus is on non-irritating ingredients that are truly beneficial for the skin (rather than just “clean” or “natural”).Sephora sells a wide range of REN Clean Skincare products. Searching for a new cleanser to work into your rotation? Explore pore-fighting formulas, blemish control options, hydrating products, and more.REN Skincare does not use synthetic fragrance or colors, pore-blocking petrochemicals, silicones, sulphates, PEGs, TEA/DEA, parabens, urea or animal ingredients in its products.
Is REN a good skincare line?
Conclusion: Is REN Clean Skincare Worth It? If you have have dry or sensitive skin—or if you just like clean skincare products—REN Clean Skincare is definitely worth a try. If you have have dry or sensitive skin—or if you just like clean skincare products—REN Clean Skincare is definitely worth a try. What makes it unique? The focus is on non-irritating ingredients that are truly beneficial for the skin (rather than just “clean” or “natural”).REN Clean Skincare do not use synthetic fragrance or colours, pore-blocking petrochemicals, silicones, sulphates, PEGs, TEA/DEA, parabens, urea or animal ingredients in their products.