Why is it called Beaverbrooks?
In 1935, the stores were renamed Beaverbrooks, starting with the company’s premises on Oxford Street, Manchester. The name was chosen in honour of Lord Beaverbrook, a public figure whose name was synonymous with honesty and integrity. Beaverbrooks is a British jeweller. Established in 1919, with the opening of its first shop in Belfast, it is still a family-owned business, with direct descendants of the founders (the third and fourth generations of the Adlestone family) the present day custodians.Beaverbrooks offer a huge range of diamond rings and the ability to visit them in one of their 63 stores is a benefit. The downside of having so many stores through is that they have a lot of overhead costs, and this is reflected in their high prices.