Who is the owner of Novotel?
Novotel is a French midscale hotel brand owned by Accor. Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor’s multi-brand strategy. Novotel manages 559 hotels in 65 countries (2021). Both Accor and Marriott are two independent companies. Each of them has its brands, loyalty programs, and business strategies. While both companies are considered leaders within the global hospitality industry, they remain competitors, each vying for market share in the travel segments of luxury, midscale, and economy.This is a listing of some of the major hotel brands worldwide. The hotel groups may directly own the hotels, or operate them through a franchise or management agreement.Accor S. A. French multinational hospitality company that owns, manages and franchises hotels, resorts and vacation properties. It is the single largest hospitality company in Europe, and the sixth largest worldwide. Accor operates in 100 countries, with more than 4,800 hotels and 280,000 employees worldwide.
Is Novotel a budget hotel?
Novotel is often perceived as a budget brand, when in fact the majority of our properties are city-centre and three- and four-star hotels,’ he said. The shift in positioning follows Best Western Hotels’ appointment of Propaganda to distinguish it from rivals (Marketing, 13 September). From its start, the brand has prioritized modern, intuitive designs that balance practicality with comfort, innovation with purpose. Every element of Novotel is crafted to offer a balanced stay experience: from flexible workspaces that promote productivity to relaxed dining areas perfect for gatherings with loved ones.
How old is Novotel hotel?
Novotel was born in 1967 with a vision to adapt the US motel concept to Europe, providing a high level of comfort and services. With the launch of Novotel in Lille, France, the founders invent the standardized hotel chain with modern comforts like private bathrooms, room service, and swimming pool. A hospitality revolution begins.