What is the trend in spas in 2024?
In 2024, we see the rise of high-tech wellness, where advanced technologies are integrated into spa treatments to provide more effective and personalized care. Cryotherapy, infrared saunas, and hyperbaric oxygen therapy are becoming standard offerings at luxury spas. The biggest spa trends in 2025 include hyper-personalized treatments using AI and biometric data, med spa services like exosome facials and hormone optimization, tech-driven wellness (VR, LED, wearables), sustainability-first spa designs, and group-based social wellness experiences.