What is the most expensive country to holiday in Europe?
Switzerland. Switzerland consistently ranks among the most expensive countries to visit in Europe, thanks to high hotel rates, luxury train travel like the Glacier Express, and Michelin-starred restaurants. A dinner that costs $100 in many places hits $200+ in Zurich or Geneva. As of 2024, out of 36 countries, Switzerland is the most expensive, with prices at 184% of the EU average — 84% higher than the average.As of 2024, out of 36 countries, Switzerland is the most expensive, with prices at 184% of the EU average — 84% higher than the average. Turkey is the cheapest, with prices at 47% of the EU average, meaning they are 53% lower than the EU average.Traveling internationally can be pricey, but one European destination in particular tops the list for the most expensive in the world for Americans. Iceland was named the most expensive popular tourism destination for 2025, according to a recent study by The Forex Complex shared with Travel + Leisure.