What does a channel partner do?
A channel partner is a company — such as a reseller, service provider, vendor, retailer or agent — that partners with another organization to market or sell their services, products or technologies. Channel Partner Sales salaries in India The estimated total pay for a Channel Partner Sales is ₹40,860 per month, with an average salary of ₹32,500 per month.The average The Channel Company salary ranges from approximately $38,000 per year for Customer Service Representative to $108,000 per year for Architect.
How does channel sales work?
Channel sales is simply a sales strategy in which a parent company sells products through another company. Depending on the relationship between these companies, the other company is referred to by different names: partner, distributor, affiliate, etc. Channel members play crucial roles in marketing distribution systems, bridging gaps between producers and consumers. From manufacturers to retailers, each type of member contributes uniquely to product flow, adding value through various functions like inventory management and customer service.Channel members, sometimes called intermediaries or middlemen, work together to complete the various tasks it takes to get a product from production through to sale. While a producer could decide to market and sell products directly to consumers, usually they use channel members to make the process more efficient.