Is Novotel a budget hotel?
Novotel is often perceived as a budget brand, when in fact the majority of our properties are city-centre and three- and four-star hotels,’ he said. The shift in positioning follows Best Western Hotels’ appointment of Propaganda to distinguish it from rivals (Marketing, 13 September). Novotel is a well-known hotel chain that is part of the Accor group. A hotel chain means a group of hotels owned by the same company. Novotel has nearly 400 hotels and resorts spread across 60 countries around the world.Novotel Hotels has an employee rating of 3. Glassdoor which indicates that most employees have a good working experience there.Novotel is a French midscale hotel brand owned by Accor. Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor’s multi-brand strategy. Novotel manages 559 hotels in 65 countries (2021).
Who owns the Novotel hotel?
Novotel is a French midscale hotel brand owned by Accor. Created in 1967 in France, the company grew into what became the Accor group in 1983, and Novotel remained a pillar brand of Accor’s multi-brand strategy. Novotel manages 559 hotels in 65 countries (2021). Novotel was founded in Lille, France, in 1967 by visionary hoteliers Mr. Paul Dubrule and Mr. Gérard Pélisson. It was the very first hotel under the Accor Group, which now has its global headquarters in Paris.With the launch of Novotel in Lille, France, the founders invent the standardized hotel chain with modern comforts like private bathrooms, room service, and swimming pool. A hospitality revolution begins.