How hard is it to get Soho House membership?
Membership in Soho House is selective. Admission requires a lengthy application and interview process, and the waiting list hovers around 27,000, the company said. But unlike elite private clubs of the past, membership isn’t based primarily on wealth or family status. There’s no set formula for new admissions. Membership in Soho House is selective. Admission requires a lengthy application and interview process, and the waiting list hovers around 27,000, the company said.Soho House stopped accepting new members in London, New York and Los Angeles last year in an effort to slow growth. Applications have now reopened. Instead, it has focused on refurbishing its clubs, improving its food and drink offering, and introducing new wellness facilities.Membership in Soho House is selective. Admission requires a lengthy application and interview process, and the waiting list hovers around 27,000, the company said. But unlike elite private clubs of the past, membership isn’t based primarily on wealth or family status. There’s no set formula for new admissions.
Why is Soho House not doing well?
Soho House’s glamorous star has faded and the group’s share price has plummeted since it was listed back in 2021. Last year, the New York-based short seller GlassHouse published a damning criticism of the company’s ‘broken business model and terrible accounting’. The deal to return Soho House to private ownership was done by private equity firm Apollo. Existing Soho House shareholders will hold onto their stakes in the company. They include founder Nick Jones, husband of the presenter Kirsty Young, as well as Ivy Collection restaurant chain boss Richard Caring.Soho House – the members’ club where celebrities like Kate Moss, Kendall Jenner, and even Harry & Meghan have partied – has just been sold for £2bn. The deal brings the exclusive brand back into private hands, led by US hotel giant MCR Hotels and private equity firm Apollo.
Is Soho House struggling financially?
Soho House is going private in a $2. New York-based MCR Hotels, capping a turbulent market run and financial struggles that erased nearly half of the high-end members club operator’s value since its 2021 debut. Soho House on August 18 said that it had agreed to go private in a $2. New York-based MCR Hotels. Shareholders will receive $9 per share in cash, an 83% premium over the closing stock price on December 18, 2024, the day before Soho House announced that it had received the offer.Inside Soho House’s Lavish Global Property Portfolio—as Ashton Kutcher Joins $2. Billion Takeover of Private Members’ Club. Exclusive private members’ club Soho House has agreed to a $2. Hollywood star Ashton Kutcher joining its board.
What was the downfall of Soho House?
The path to privatization began with a devastating short-seller report in February 2024 that exposed fundamental problems with Soho House’s business model. GlassHouse Research released a scathing analysis that characterized the members club operator as having broken economics and questionable accounting practices. But Soho House has also battled a number of challenges over the years, including the pandemic and, more recently, investors who have questioned its business model. The company has lost money for most of its existence as a public company, though it reported quarterly profits this year.
Is Soho House no longer cool?
Yet over the past few years, Soho House’s glamorous star has faded. Its rapid expansion – it now boasts a not-so-exclusive network of almost 50 locations – as well as a troubled stock market flotation and criticism of overcrowding, has led to claims the brand had lost its way. A backwater of poor artists and small factories in the 1970s, SoHo became a popular tourist destination for people seeking fashionable clothing and exquisite architecture, and home to some of the most expensive real estate in the country.In the century and more since then, Soho has been a land populated by bohemians, writers, artists, and troublemakers. It was at one time the city’s red-light district, and has long been loved by those belonging to fringe subcultures, fashion rebels from Central St Martins, and the gay and queer nightlife.