What is a hotel flash sale?
Flash Sales are highly discounted and time-limited sale promotions. Hotels usually use this way of discounted sales to sell an unsold inventory. Selling those ‘hot deals’ is an opportunity for underperforming hotels to generate growth. The most common example of a flash sale is the “mall-style” format. With this format, multiple ecommerce sites selling a wide range of products—such as food, general merchandise, and apparel—hold flash sales in a virtual or EC mall. The sales last for short periods of time, from a few hours to 24 or even 48 hours.