What is B2G?
Business to government (B2G) is the marketing and sale of goods, services, and information to government entities. The term applies to all government entities at all levels — federal, state, and local. Government contracting is lucrative for thousands of businesses of every size. Government to government (G2G) contracts, also known as intergovernmental contracts, are agreements between government entities for the purchase of products, services, or solutions.
What does B2E mean?
Business-to-employee (B2E) electronic commerce uses an intrabusiness network which allows companies to provide products and/or services to their employees. Typically, companies use B2E networks to automate employee-related corporate processes. B2E portals have to be compelling to the people who use them. B2B stands for business-to-business, referring to transactions that take place between one business and another. B2C stands for business-to-consumer and pertain to transactions that take place between a business and an individual as the end customer.
What are the 7 P’s of B2B?
The 7 P’s of B2B Marketing represent a comprehensive framework comprising Product, Price, Place, Promotion, People, Process, and Physical Evidence. The 7 P’s of marketing include product, price, promotion, place, people, process, and physical evidence. Moreover, these seven elements comprise the marketing mix. This mix strategically places a business in the market and can be used with varying levels of force.