Is Soho House no longer cool?
Yet over the past few years, Soho House’s glamorous star has faded. Its rapid expansion – it now boasts a not-so-exclusive network of almost 50 locations – as well as a troubled stock market flotation and criticism of overcrowding, has led to claims the brand had lost its way. Soho House is an international private members’ club with a focus on the media, arts and fashion industries. Membership is highly selective and primarily drawn from these fields.Visitors are drawn to SoHo for three primary reasons: its historic architecture (particularly the incredible cast-iron buildings), its famous art scene, and the shopping. All three can be found throughout the district.Seen as a place where people can go to get away from it all and enjoy some delicious food and suburb service, the Soho House Night Club was initially created as a members-only club for those working in the film and media industries back in 1995.In the century and more since then, Soho has been a land populated by bohemians, writers, artists, and troublemakers. It was at one time the city’s red-light district, and has long been loved by those belonging to fringe subcultures, fashion rebels from Central St Martins, and the gay and queer nightlife.
What does a Soho House membership offer?
Anyone whose membership is approved on or after 24 January 2025 can enjoy up to 25% off Soho House bedrooms on Monday nights. Those whose membership was approved before 24 January 2025 will get 50% off at the same times. Members who are accepted on or after 24 January 2025 can enjoy 25% off treatments every Monday. To visit for the day, you need to be a Soho House member. Members can bring up to three guests with them to eat, drink and explore, and one adult guest to the pool, sauna and steam room. Please note that only members can use the gym.Soho Health Club is open to local members of 180 House and Every House members from all Houses.Membership in Soho House is selective. Admission requires a lengthy application and interview process, and the waiting list hovers around 27,000, the company said. But unlike elite private clubs of the past, membership isn’t based primarily on wealth or family status. There’s no set formula for new admissions.To visit for the day, you need to be a Soho House member. Members can bring up to three guests with them to eat, drink and explore, and one adult guest to the pool, sauna and steam room. Please note that only members can use the gym. To stay at Soho Farmhouse, you need to have a Soho House or Soho Friends membership.
What was the downfall of Soho House?
The path to privatization began with a devastating short-seller report in February 2024 that exposed fundamental problems with Soho House’s business model. GlassHouse Research released a scathing analysis that characterized the members club operator as having broken economics and questionable accounting practices. But Soho House has also battled a number of challenges over the years, including the pandemic and, more recently, investors who have questioned its business model. The company has lost money for most of its existence as a public company, though it reported quarterly profits this year.Soho House is going private in a $2. New York-based MCR Hotels, capping a turbulent market run and financial struggles that erased nearly half of the high-end members club operator’s value since its 2021 debut.