What went wrong with Groupon?
Customers get subpar services from swamped businesses, while businesses get a bad deal in the long term. One analysis found only ~20% of groupon buyers returned for full-price purchases. Also: groupon faced a deluge of competition from other platforms, many of which it acquired. Should you be buying groupon stock or one of its competitors? The main competitors of groupon include tripadvisor (trip), 1-800 flowers. Com (flws), petmed express (pets), carparts. Prts), amazon. Amzn), netflix (nflx), booking (bkng), expedia group (expe), newegg commerce (negg), and jumia technologies (jmia).Looking for alternatives or competitors to Groupon? Other important factors to consider when researching alternatives to Groupon include price and customer service. The best overall Groupon alternative is Vagaro. Other similar apps like Groupon are Travelzoo, dealsaver, Localflavor, and Gilt.Best Alternatives to Groupon There are several sites that offer a similar business model, like LivingSocial, Yipit, or Woot.Despite its initial success, Groupon was unable to sustain its popularity and financial performance in the long run. The decline of Groupon could be due to a combination of factors, including its struggle with profitability, its business model, and intense competition from other coupon and rebates sites and apps.Groupon, Inc. American global e-commerce marketplace connecting subscribers with local merchants by offering activities, travel, goods and services in 13 countries.
Which is better, Groupon or LivingSocial?
Verdict: While it seems that Livingsocial is currently a better space for merchants while Groupon is a better place for shoppers, perhaps both companies can take time to learn from each other. Businesses partner with Groupon to promote their products or services by offering exclusive deals. These discounts often range from 50% to 90% off regular prices. Groupon promotes these deals on its platform by category, location, and type of product or service.Here’s the short answer: Groupon is a legitimate marketplace that connects you with verified businesses offering real discounts. Still, your experience depends on reading the fine print, understanding how vouchers work, and knowing when Groupon—not the merchant—handles refunds.Is Groupon safe to use? In general, Groupon is safe to use due to the fact that businesses need to partner with the site to post an offering, and if there was any issue, after a handful of people noticed it, any fraudulent offers would be removed immediately.Groupon is a legitimate platform trusted by millions worldwide for accessing great deals on products and services. While it offers real savings and convenience, knowing how it works and understanding its pros and cons helps you shop smarter and avoid common pitfalls.Groupon does not charge any upfront costs for creating and running a campaign on our site. We operate a “pay-as-you-go” model, meaning you only pay for the results, not for the listing. While there is no fee to join Groupon, we charge a commission rate on all sales, which varies.
Is Groupon UK down?
User reports indicate no current problems at Groupon Groupon is a e-commerce websites that sells activities, travel, goods and services. Groupon is a legitimate platform trusted by millions worldwide for accessing great deals on products and services.Groupon exhausted its pool of potential merchants, leading to a decline in revenue. The lack of merchants decreased the quantity and quality of daily deals on Groupon’s website. This issue led to a decline in the number of active shoppers.User reports indicate no current problems at Groupon Groupon is a e-commerce websites that sells activities, travel, goods and services.Groupon faces big challenges, with pricing issues adding to weak spots in their strategy, beyond local business ties or user acquisition struggles.Every deal is available to use immediately, so you’re never more than a few taps away from a relaxing massage, tickets to the night’s hottest event, or a chance to eat a whole pizza by yourself. With the Groupon Android app, you can: Buy and redeem Groupon deals directly from your mobile device.
Why is Groupon not popular anymore?
Groupon’s business model relied heavily on offering deep discounts to attract customers, which did not result in long-term customer loyalty for the merchants. Many businesses complained that the deals were not profitable and did not lead to repeat customers. The customers they won with damagingly low deals on Groupon did not become loyal customers but moved on to exploit the next amazing deal, leaving small businesses with only the costs. As a result, they pulled back from their deals, and Groupon had to expensively acquire new businesses to keep the deals site full.Additional investor concerns arose after the company restated 2011 revenues downward in March 2012. As of 2024, Groupon operates with a leaner workforce and has shifted focus to digital vouchers and services after discontinuing much of its physical goods segment.The deals offered daily through Groupon start at 50 percent off and can go as high as 90 percent cheaper than the normal price. Groupon can offer such steep discounts because it guarantees business owners a minimum return on their investment and the possibility of becoming an overnight sensation.Summary. Shares of Groupon have continued to slide, as revenue trends worsen despite higher marketing spend. Groupon’s business model suffers from dis-economies of scale, requiring costly sales efforts to chase local deals, leading to a vicious cycle of revenue decline and expense cuts.Over the twelve months through July 31, 2025, Groupon shares rebounded in a major way—up about 83. S&P 500’s 17.
Is LivingSocial the same as Groupon?
LivingSocial was purchased by Groupon in 2016. Chicago, Illinois, U. S. Research has shown that groupon discounts are typically from 50-80% off, while livingsocial rarely offers discounts above 50%. Groupon also updates their website more often and offers more deals per day. For Merchants: Living social has better customer service.Although a competitor, LivingSocial is now owned by Groupon. It offers enticing coupon deals, with a focus on local travel and events. Launched in August 2009, LivingSocial says it now reaches more than 14.Groupon was cofounded by Andrew Mason, Eric Lefkofsky, and Brad Keywell in 2008. Headquarters are in Chicago. Groupon notifies subscribers of daily deals in their chosen home area through e-mail, Facebook posts, Twitter feeds, and mobile phone applications.