Is Premier Inn changing its name?
Ironically, the budget-hotel chain, which is the biggest in the uk ahead of travelodge in second place, recently spent £22m on changing the name of its hotel brand from premier travel inn to premier inn as its name was too close to travelodge. Whitbread is the owner of premier inn, the uk’s biggest hotel brand, with a growing presence in germany, offering quality accommodation at affordable prices.The company was established by Whitbread as Travel Inn in 1987, to compete with Travelodge UK. Whitbread bought Premier Lodge in July 2004 and merged it with Travel Inn to form the current business under the name Premier Travel Inn, which was then shortened to the current name in October 2007.Whitbread has sold 51 of its restaurants, including those operating under brands like Bar + Block, Brewers Fayre, and Beefeater. The company is now in the process of replacing these locations with an integrated ground-floor food and beverage offering across its portfolio.Premier inn owner whitbread is to cut 1,500 jobs as it closes restaurants and expands its hotel business. It plans to cut its number of branded restaurants by more than 200 in favour of building more hotel rooms. The job cuts, which are subject to consultation, will come from a total uk workforce of 37,000 employees.
Are Premier Inns struggling?
Profits at the Premier Inn owner Whitbread have fallen after it was hit by higher costs and a drop in UK bookings, but shares rose on the promise of a share buyback and more hotel openings. The Emirates Group has more than 50 divisions dedicated to providing innovative, quality travel and tourism services. Whitbread is a leading hospitality business and the owner of Premier Inn, the United Kingdom’s biggest hotel brand.Premier Inn Limited, a subsidiary of Whitbread, is a British limited-service hotel chain with operations in the United Kingdom, Ireland, Germany, Austria, United Arab Emirates, and Qatar. As of 2025, the company owned and operated over 800 hotels, including 85,500 rooms in the UK and Ireland.
How far ahead should I book a hotel for the best price?
Consider the Type of Hotel and Room Budget Hotels: Typically don’t need to be booked as early. Luxury Hotels: Book 3-6 months in advance to secure a room at a top hotel, especially if you’re aiming for suites or specific amenities. You’ll always find our best deals at premierinn. The higher the demand for a room, the higher the price is likely to be. In general, our lowest-priced rooms are available when booked well in advance and would not typically be available to book close to your stay date.In general, our lowest-priced rooms are available when booked well in advance and would not typically be available to book close to your stay date. This is why we always suggest that you book early to avoid disappointment. In some instances, including where demand decreases, our room prices may fall too.It’s a myth that you’ll automatically save more money by booking your hotel stay early. It all comes down to supply and demand,” says Colleen Carswell, former hotel director of sales turned hotel solutions strategist. Most of the time, you’ll actually save much more by booking at the last minute.In short, remember that getting the best deal on a hotel room comes down to a few basic rules: Make your bookings on a more favorable day of the week (try Thursday or Friday), hold out for a last-minute booking if you can, travel during off-season whenever possible, and avoid checking in on Friday.
How to get the cheapest rate at Premier Inn?
Premier Inn sets the prices of its rooms depending on the level of demand, so by booking early you’re more likely to get the best deal. In general, its rooms are put on sale one year in advance. Look for ‘Saver’ rates. You’ll always find our best deals at premierinn. The higher the demand for a room, the higher the price is likely to be. In general, our lowest-priced rooms are available when booked well in advance and would not typically be available to book close to your stay date.Whether you’re looking to visit the nearby Covent Garden or you want to explore London further, Premier Inn offers great budget hotels at even better rates. Our hotels provide access to motorways and airports, with budget-friendly on-site parking for our hotel guests.Get more out of your next stay by booking one of our stylish Premier Inn Premier Plus rooms. Enjoy all the comfort you’d expect from our Standard rooms, plus enhanced convenience with a stylish workspace, added perks including a mini-fridge and snacks, and an improved connection thanks to our Ultimate Wi-Fi.Get Exclusive Weekend Deals Take a weekend trip at Premier Inn and save on your next hotel stay, as Friday and Sunday nights offer the lowest hotel room rates on average. You don’t need a Premier Inn voucher code to begin. Enjoy instant savings by booking ahead on the website or app.
What is the cheapest day to reserve a hotel room?
In short, remember that getting the best deal on a hotel room comes down to a few basic rules: Make your bookings on a more favorable day of the week (try Thursday or Friday), hold out for a last-minute booking if you can, travel during off-season whenever possible, and avoid checking in on Friday. Booking well in advance often secures lower rates and a wider selection of rooms. However, last-minute bookings can also offer advantages, such as discounted prices, particularly if the hotel is aiming to fill remaining rooms.In short, remember that getting the best deal on a hotel room comes down to a few basic rules: Make your bookings on a more favorable day of the week (try Thursday or Friday), hold out for a last-minute booking if you can, travel during off-season whenever possible, and avoid checking in on Friday.The best day of the week to book your hotel at the lowest rate is Monday for domestic travel and Tuesday for international travel, according to travel site Expedia.In short, remember that getting the best deal on a hotel room comes down to a few basic rules: Make your bookings on a more favorable day of the week (try Thursday or Friday), hold out for a last-minute booking if you can, travel during off-season whenever possible, and avoid checking in on Friday.