Is NYX a luxury brand?
NYX is a high-end makeup brand founded by Toni Ko and was established in the year 1999. The name NYX is derived from the Greek goddess of the night. I often see NYX alongside brands like MAC, Make Up for Ever, and NARS in pro makeup artists’ kits. In general, many of NYX’s products are formulated with longevity in mind, which is a big win for anyone who wants their makeup to be budge-proof for hours on end.
Who bought NYX?
L’oréal acquisition and recent history in 2014, ko sold nyx to the french beauty company l’oréal for $500 million. The sale had a five-year non-compete clause. nyx cosmetics continues under other management as a part of l’oréal, and now provides products including lipstick, lip gloss, and mineral foundation. Nyx darien (/nɪks/) is an american cosmetics company that is a subsidiary of l’oréal. The company was founded in los angeles by toni ko in 1999.Clichy, June 18, 2014 – L’Oréal announced today the signing of a definitive agreement to acquire NYX Cosmetics. Headquartered in Los Angeles, NYX was created in 1999 by entrepreneur Toni Ko who had a vision for creating a line of high quality, on-trend professional color cosmetics at attractive prices.She founded NYX Cosmetics in 1999 when she was 25 and is now worth $255 million thanks to selling her affordable makeup brand to L’Oréal in 2014 for an estimated $500 million, per Forbes. Ko has since started a beauty incubator, Bespoke Beauty Brands, and launched a second brand with designer Jason Wu in January.Everything you need to know about NYX cosmetics (because it’s awesome) This cult US brand is causing a serious storm as it hits the UK.
Is NYX good or evil?
The Greek poet Hesiod describes Nyx in his Theogony as a “deadly night” and as an “evil Nyx,” cementing his opinion of her early on. Lovers of Greek mythology may adore the mystical name Nyx, a gender-neutral title borne by the revered Greek goddess and personification of night.In Greek mythology, Nyx (/nɪks/; Ancient Greek: Νύξ, lit. Night’) is the goddess and personification of the night.Hesiod attached negative descriptors to Nyx like deadly Night and evil Night, but the ancient goddess was also the mother of more positive offspring like Hypnos (Sleep), the Oneiroi (Dreams), Geras (Old Age), Thanatos (Peaceful Death) and Philotes, which could mean either Friendship or Sex.Definitions of Nyx. Greek mythology) Greek goddess of the night; daughter of Chaos; counterpart of Roman Nox. Greek deity.It is safe to say that half of Zeus’ fear stems from Nyx being an ancient being, while the other half comes from her wielding immense power. That is to say, Nyx is one powerful goddess. A primordial entity of any mythology generally held gargantuan power over any other gods within the pantheon.